Accessible Product Promotion
After putting all the great work into making your products accessible, it is time to capitalize on it. We can show you how to promote your products to people with disabilities, so that you reach the target audience you want to, and extend your customer base.
There are several ways to reach out to people with disabilities, including:
- Draft an accessibility statement
- Create a Voluntary Product Accessibility Template
- Promote your product on the web
- Take your products to shows, exhibits and conferences
Once you put all the effort into working with an accessibility consulting company to make your web site or any product accessible, it is time to tell the world about it. We will help you draft an accessibility statement to include on your help site, product documentation, product help system, or training materials. This statement will describe the measures you took to make your product accessible, describe all accessibility features you have implemented, and provide instructions on using your product with assistive technologies such as screen readers and voice recognition systems as necessary. Evidence shows that people with disabilities tend to use products which from the start claim that they are easy to use for everyone.
Voluntary Product Accessibility Template (VPAT)
When selling to the U.S. Federal Government, procurement agents first look for a Voluntary Product Accessibility Template (VPAT) which describes how your product complies with Section 508. We will help you create your VPAT, and we will also post it into our VPAT directory for free. Read more about the use of a VPAT here..
We can point you to the most popular sites which people with disabilities use. You don't need to guess what is the best place to advertise your products. We will provide you with resources specifically tailored to your products, such as mailing lists, web sites, web catalogs and blogs, so you can put your products in front of people with disabilities within a short amount of time.
Shows, exhibits and conferences
If you take your products to shows, exhibits and conferences, we will help you plan for these events, and provide accessible materials for people with disabilities, and give you advice on how to reach out best to this audience. There is nothing more rewarding than showing your audience that you really care for them, and understand their needs.
Let us know if you are ready to take your products to the next stage. We will help you to reach out to people with disabilities, and make it a rewarding experience for them to use your products. With just a little consideration, you can reach out to a large segment of your potential market.